Overview
Visitors
—
Phone clicks
—
Calls connected
—
Qualified calls
—
Click-to-call rate
—
Visitors → Clicks
Click-to-connect
—
Clicks → Connected calls
Qualified rate
—
Calls → Qualified
Cost / qualified
—
Spend ÷ Qualified
Funnel
Trends
Variants (A/B tests)
| Variant | Traffic | Visitors | Clicks | Qualified | Qual rate | Stat sig |
|---|
By device
Top states
PPU65 Admin · Data refreshes on demand ·
All landers
| Lander | URL | Visitors (7d) | Qualified (7d) | Qual rate | Status |
|---|
Active experiments
Control vs v3 — Urgency headline
Started May 18, 2026 · 50/50 split
Control
— qual rate
Run worker-admin to see live data
v3 — Urgency
— qual rate
Run worker-admin to see live data
Edit lander/src/variants.js to add or modify experiments.
Call log coming soon
Per-call detail (caller, duration, GCLID, disposition, attributed lander) will land here once the CallGrid API is wired into the worker-admin. See worker-admin/README.md.
Integrations
GA4
Visitor + event data
CallGrid
Call records + dispositions
Google Ads
Spend + cost-per-conversion
Microsoft Clarity
Session recordings + heatmaps
Wire instructions in worker-admin/README.md.
Session
Sign out of the admin dashboard. Session cookies live for 12 hours by default.